Kit should never be a barrier to participation
When we become part of a sports team and we’re invited to represent the team by wearing professional kit, it makes us feel part of something bigger. It gives us a sense of purpose, belonging and achievement. It instills a sense within us that we’ve got what it takes - the right attitude, the drive, the skills. We want every athlete to feel the same sense of pride whether they represent their country, their club or their local team in the park.
A level playing field for all
Without athletes there would be no Olympics or Paralympics, no World Championships or World Cups. No medals to be won or inspirational stories of triumph over adversity to be told. Despite this, the reality for many athletes from developing countries or disadvantaged communities is that they can’t access kit to help them compete fairly. Kit has a huge impact on performance and it can also have a negative influence on team spirit. We believe every athlete deserves the right to compete on a level playing field and that kit should never be a barrier
It shouldn't be like this
The desire to push yourself, to run faster, jump higher, throw further, is something we all feel. Be it in the gym, on the race track or in a local park/ field. A lot of us are lucky enough to never have to worry about the kit we wear to compete or train in, we just pop to the shops or order online and there it is. In the size, style and colour we want. But for many they don't have this opportunity, they have the same desire as you, but they don't have the kit they need to follow that same passion. And this is where we step in.